Corporate writing
Scientists gravitate toward companies that offer more than products and services. They seek knowledge and cutting-edge insights that help propel their research forward. As a result, research tool providers leverage content marketing to connect with and retain customers.
The following are examples of text and audio content I have created for clients that successfully nurture customer loyalty through personal stories, thought leadership, and valuable information.
People
Personal experiences bring the story of science to life. Intriguing research questions and key learnings take center stage in building a community based on common motivation and curiosity.
Knowledge
Exploring and developing new technologies to support the advancement of science produces ancillary, often unseen knowledge. Sharing those tips and tricks can accelerate research success.
Thought
Today’s biotech and pharma industries shape the boundaries of what science can do. A company’s position on new developments shows leadership in catalyzing discoveries and innovation.
Listen up.
Another effective way of reaching an audience is audio. This example gives a glimpse into the lives of two researchers with a brief story about what makes them tick.